Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Discover what types of forms convert the most leads Get tips on strategy for webinar registration data Learn best-practices for content downloads Hear about how conversion rates …
Authors: Selma AvdicDate: 10/26/2017  

By: Song Yao, Wenbo Wang and Yuxin Chen Article Snapshot … Viewers are more likely to search alternative channels during commercial breaks, especially when …
Authors: Song Yao, Wenbo Wang and Yuxin Chen Date: 10/17/2017  

Consumers see so many ads every day it can be hard to differentiate yourself … Fincing ways to translate social ads to real-world experiences can help you break through the noise and …
Authors: Sprinklr Date: 10/16/2017  

AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 10/16/2017  

weekly roundup of the marketing headlines you might have missed … Coach has become the holding company of a fashion group called Tapestry, which will house brands including Coach …
Authors: Marketing News Staff Date: 10/16/2017  

Influencer marketing is become more popular, but marketers must figure out how can they measure its ROI … Influencer marketing is projected to become a $5 to $10 billion market by 2020 …
Authors: Barbara Soltysinska Date: 10/13/2017  

Customers crave authenticity, and marketers are always looking for new ways to expand their reach … User-generated content can help your brand connect and engage with customers in a …
Authors: Sprinklr Date: 10/9/2017  

R/GA Chicago won a People's Voice Webby Award for the "Just the Right Amount of Wrong" canvas ad … The ad was an interactive look at some of The Cosmopolitan Las Vegas' high-fashion …
Authors: Sarah Steimer Date: 10/9/2017  

weekly roundup of the marketing headlines you might have missed … Advertising Week New York wraped up in late September and Adweek’s Kristina Monllos compiled the top four trends she …
Authors: Marketing News Staff Date: 10/9/2017  

Each year, the U.S. government spends $1 billion on advertising and public relations … After learning this, Danielle Gosthe, founder and managing director of Red Carrot, scored millions …
Authors: Hal Conick Date: 10/9/2017  

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