Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Scarlett Swerdlow, Applied Data Science Manager Civis Analytics … Lyric Opera of Chicago wanted to use data to intelligently target new ticket buyers …
Authors: Scarlett Swerdlow, Applied Data Science Manager Date: 6/27/2017  

Image libraries provide more organizational and search capabilities than file-sharing tools such as Dropbox … Despite the ease of use, cloud-based storage services were not created with …
Authors: Flight by Canto Date: 6/26/2017  

When data comes from many sources, it’s nearly impossible to measure … Before its revamp, Nutrisysem didn’t have a “single source of truth” that could tell an accurate story about its web …
Authors: Hal Conick Date: 6/21/2017  

When data comes from many sources, it’s nearly impossible to measure … Before its revamp, Nutrisysem didn’t have a “single source of truth” that could tell an accurate story about its web …
Authors: Hal Conick Date: 6/21/2017  

Leave-behind marketing materials can make a vast impact on prospective clients and boost your brands staying power … There are three qualities that your leave-behind materials that can …
Authors: Vistaprint Corporate Date: 6/19/2017  

Building an engaging strategy for your events can lead to increased ROI … A mobile event app can better connect your attendees, provide event guidance and improve session engagement …
Authors: CrowdCompass by Cvent Date: 6/19/2017  

Content marketing is the backbone of online marketing … With 4.5 billion web pages online, companies must figure out how to compete for the limited attention of readers …
Authors: Hal Conick Date: 6/19/2017  

weekly roundup of the marketing news you might have missed … Amazon announced plans to purchase Whole Foods for $13.4 billion, part of its efforts to grow into the grocery business and …
Authors: Marketing News Staff Date: 6/19/2017  

There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Monotype Date: 6/12/2017  

Content brought to you by: Monotype … These words, or some variant of them, have become the mantra of brands around the globe … Without overstating the situation, it’s safe to say there …
Authors: Monotype Date: 6/8/2017  

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