Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Understand the basic strengths and weaknesses of both SEO and PPC You will be provided with an Evaluation Rubric you can apply to your own business The five keys to selecting the …
Authors: Selma AvdicDate: 8/28/2017  

effective planning techniques to deploy content REGISTER … In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing …
Authors: Selma AvdicDate: 8/24/2017  

William Wilkie "Marketing for a Better World" Award Nomination Form … Nominees must be marketing professors, and self-nominations will not be reviewed … All nominations must be made online …
Authors: William L. Wilkie Marketing for a Better World Award Date: 8/21/2017  

By: Chris George, Applied Data Science Manager, Civis Analytics Civis Analytics … Marketers are charged to continuously acquire more customers and expand into …
Authors: Chris George, Applied Data Science Manager, Civis Analytics Date: 8/21/2017  

weekly roundup of the marketing news you might have missed … Marketers Taking More Control of Spending … A recent study from the World Federation of Advertisers found that marketers are …
Authors: Marketing News Staff Date: 8/18/2017  

By: Beerud Sheth Marketing News Weekly … Shopper bots are an inevitable force on e-commerce … Marketers must accept that their near-future customers will be …
Authors: Beerud Sheth Date: 8/17/2017  

Learn how affinities and more evolve throughout the life stages Understand how you can use this data to develop a powerful targeting strategy Hear about the typical day individuals …
Authors: Selma AvdicDate: 8/17/2017  

The best ranking websites bring in users via direct links … While keywords are often seen as important, a recent report by SEMrush find they are not important factors in SEO ranking …
Authors: Marketing News Date: 8/16/2017  

Women are now 40% of entrepreneurs​ in the U.S. … When women build businesses, they tend to build them differently than men … "When it comes to company culture in women-owned businesses, the …
Authors: Andi Simon Date: 8/15/2017  

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nomineees will receive notification of their candidacy and will be required to complete …
Authors: 2017 Awards Date: 8/11/2017  

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