Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

the biggest universal drivers for luxury … - Discover which components were most important to different markets around the world … - Discover the importance of the experiential factor of a …
Authors: Kadence International Date: 8/17/2018  

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By: He (Michael) Jia (University of Hong Kong), Sha Yang (University of Southern California), Xianghua Lu (Fudan University), and C. Whan Park (University of Southern California …
Authors: He (Michael) Jia (University of Hong Kong), Sha Yang (University of Southern California), Xianghua Lu (Fudan University), and C. Whan Park (University of Southern California) Date: 8/15/2018  

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The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 8/15/2018  

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By: Jesse Blount, VP-Client Strategy, Quad/Graphics … Marketers are falling short in responding to the massive disruption created by digital technology and channel proliferation …
Authors: Jesse Blount, VP-Client Strategy, Quad/Graphics Date: 8/15/2018  

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What is the V Kumar Award for Service to Marketing Scholarship … The award is given biennially at the AMA Winter Academic Conference to recognize academics in the field of marketing who …
Authors: AMA Date: 8/8/2018  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 8/8/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 8/7/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 8/7/2018  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 8/7/2018  

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Avoid these seven most frequent pitfalls that keep mobile ad networks from being successful … Are you struggling with advanced targeting, conversion discrepancies, or post-install events …
Authors: Tune Date: 7/27/2018  

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