Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speaker Hotel/Travel Sponsors … That’s why we’re launching HOW Marketing Live … We’ve partnered with HOW Events, a leader in creative design thinking, to build a …
Authors: Lauren WattersDate: 4/30/2018  

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New research investigates whether firms whose sales occur mostly offline should invest in online advertising … The authors show that online banner ads can significantly affect offline …
Authors: Lara Lobschat Date: 4/24/2018  

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What is the AMA/AMAF Nonprofit Marketer of the Year Award … The award is brought to you in partnership with its sponsor, Lipman Hearne … Nominees must be currently employed at a nonprofit …
Authors: AMA Date: 4/20/2018  

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Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

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The AMA’s New York chapter will induct Lee Clow, Seth Godin and Esther Lee into the Marketing Hall of Fame … The Marketing Hall of Fame recognizes the most admired marketers for the many …
Authors: Marketing News Date: 4/17/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 4/16/2018  

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Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments Which six capabilities are key to developing …
Authors: Collibra Date: 4/12/2018  

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Making Sense from Nonsense with Data Governance The Secret to (Finally) Making Your Analytics Project a Success Balancing Governance and Empowerment in a World of Data Chaos …
Authors: Collibra Date: 4/12/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 4/11/2018  

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Mixing passive metering of digital devices with trigger surveys at physical stores, we deliver end-to-end insights on how consumers navigate major purchases … This is a deep dive into how …
Authors: Luth Research Date: 4/9/2018  

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