Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Advertising as a primary revenue source is less and less lucrative, even as investment into digital ad space skyrockets … A better measure of whether ads are are paying off is through …
Authors: John Hagel III Date: 1/19/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 1/11/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nomineees will receive notification of their candidacy and will be required to complete …
Authors: AMA Date: 1/11/2018  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Live Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 1/10/2018  

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What is the AMA/AMAF Nonprofit Marketer of the Year Award … The award is brought to you in partnership with its sponsor, Lipman Hearne … Nominees must be currently employed at a nonprofit …
Authors: AMA Date: 1/10/2018  

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Award shows draw large audiences who engage on social media … Brands can harness the interest in these live events by communicating on their social media platforms … “No one wants to wake up …
Authors: Sarah Steimer Date: 1/8/2018  

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Includes detailed information for each vendor Can be filtered to view vendors that fit your criterion Facilitates communication of research findings … Learn more about joining the AMA …
Authors: Demand Metric Date: 1/5/2018  

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Weather is a data point marketers can leverage to target customers … Weather app companies recognize this and have begun offering advertisers new ways to get in front of consumers who may …
Authors: Zach Brooke Date: 1/4/2018  

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Gamification vendor landscape How gamification has evolved Setting gamification goals … Marketing Problem: A new, younger generation is now entering the workforce, bringing with them …
Authors: Demand Metric Date: 1/2/2018  

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Formal business case format 12 pages of suggested content Enables senior management support … Marketing Problem: You have researched customer engagement and clearly understand how …
Authors: Demand Metric Date: 1/2/2018  

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