Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long term audience …
Authors: Selma AvdicDate: 5/31/2017  

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

By: Ron Ause, Director of Marketing & Sales Workamajig … There are a number of project management software tools available to marketers … At the end of the day …
Authors: Ron Ause, Director of Marketing & Sales Date: 5/23/2017  

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This exclusive dossier compiled by Statista's Digital Market Outlook looks at digital health technologies and services and projects their value and adoption in the next five years …
Authors: Statista Date: 5/23/2017  

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How to boost views of your webinar recordings Ways to repurpose recordings in sales, marketing, and customer relations Tips for structuring content to improve post-webinar …
Authors: Selma AvdicDate: 5/23/2017  

This week's download is a dossier compiled by Statista's Digital Market Outlook and provides facts on influence marketing … Data in this dossier includes information on which advertising …
Authors: Statista Date: 5/23/2017  

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Content brought to you by: Monotype … These words, or some variant of them, have become the mantra of brands around the globe … Without overstating the situation, it’s safe to say there …
Authors: Monotype Date: 5/23/2017  

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Being a CMO is harder than ever … Partnering with the right agency may the key to turning down the pressure while also boosting performance … If your company employs and agency, evaluate …
Authors: Zach Brooke Date: 5/18/2017  

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