Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

e-book provides you with interviewing tips and strategies that will help you nail your next job interview … Interviewing for a job can be anxiety-inducing … As much as you want to just be …
Authors: American Marketing Association Date: 4/27/2017  

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By: Colleen Jones, CEO, Content Science Content Science … Content intelligence transforms content data into actionable insights for content strategy …
Authors: Colleen Jones, CEO, Content Science Date: 4/27/2017  

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Advertising and marketing campaigns are easy, but engaging with consumers can be difficult … Campaigns without engagement end up fading fast … You can rebrand and relaunch, but can you …
Authors: Hal Conick Date: 4/27/2017  

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A few years ago, CMOs were almost left for dead … Now, they're getting comfortable at the executive table and becoming the voice of the customer … CMOs have potential to have a …
Authors: Lauren Watters Date: 4/25/2017  

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Teachers are ideal consumers for the summer months … In particular, teachers are information-seeking consumers, making them extra responsive to marketing … Content brought to you by: MDR …
Authors: Jodi R. Murphy Date: 4/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 4/20/2017  

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Authors: test Date: 4/20/2017  

Learn how to track customers across multiple devices Understand how to use data to find your right customers Feel confident in knowing how to better prove your digital ads are …
Authors: Selma AvdicDate: 4/13/2017  

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By: American Marketing Association AMA Collegiate … This e-book provides students with professional tips and career advice … The 2017 conference was filled with …
Authors: American Marketing Association Date: 4/10/2017  

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