Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Zach Brooke AMA Higher Ed Symposium … Jaime Casap gave a keynote at the 2017 AMA Higher Ed Symposium on ways to engage with Generation Z …
Authors: Zach Brooke Date: 11/17/2017  

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By: Zach Brooke AMA Higher Ed Symposium … Academic and athletic branding of higher ed institutions can often conflict … Both facets perform important work for an …
Authors: Zach Brooke Date: 11/17/2017  

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By: Molly Soat, Editor-in-Chief, Marketing News AMA Higher Ed Symposium … What: The University of Virginia successfully launched a rebrand in 2015 in …
Authors: Molly Soat, Editor-in-Chief, Marketing News Date: 11/14/2017  

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By: Zach Brooke AMA Higher Ed Symposium … Coke's senior vice president of strategic partnership marketing​, Stefanie Miller, oversees global brand messaging for …
Authors: Zach Brooke Date: 11/13/2017  

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See how digitization is transforming marketing and customer experience in both B2C and B2B companies Understand where your peer companies are investing their CX digitization dollars …
Authors: Selma AvdicDate: 11/13/2017  

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Consumers now have the ability to connect with brands on a number of social media platforms … It is important that companies understand what customers are thinking (and posting) about …
Authors: Sprinklr Date: 11/13/2017  

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Social media management technology is critical for business success … The initial phases of setting up and deploying social technology are crucial in ensuring the success of a new (and …
Authors: Sprinklr Date: 11/13/2017  

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weekly roundup of the marketing headlines you might have missed … KFC Sends Painting to Twitter Detective … A random Twitter user discovered KFC only follows 11 accounts, six of which are …
Authors: Marketing News Staff Date: 11/13/2017  

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Helps you to keep track of items Professionally formatted document Optimizes content production process … Marketing Problem: You are tasked with publishing high quality content …
Authors: Demand Metric Date: 11/10/2017  

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Helps you prioritize all potential messages Evaluate message effectiveness Assess message credibility … Marketing Problem: You need to define, track, and report on KPIs and metrics …
Authors: Demand Metric Date: 11/10/2017  

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