Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Many libraries struggle with marketing due to limited time, budgets and advanced marketing expertise … Librarians have been proactive in using publicly available data and in-person …
Authors: Sarah Steimer Date: 2/3/2017  

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What do graduate degree alumni think about the career impact of their degree … What does LinkedIn data say about successful graduates that can help you attract more candidates like them …
Authors: Selma AvdicDate: 2/3/2017  

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The Super Bowl is unlike any other television event when it comes to advertising: People actually want to see the commercials … Viewers want to see new and different commercials on …
Authors: Rebecca Brooks Date: 2/2/2017  

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Erich & Kallman is a small agency created by industry veterans … Their work is guided by the supremacy of creative over Big Data and big staffs … Agencies must respond to scrutiny from …
Authors: Zach Brooke Date: 2/2/2017  

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Leveraging social media to drive engagement with your audience Incorporating social media marketing into every stage of the buyer’s journey Effectively measuring social media …
Authors: Selma AvdicDate: 2/1/2017  

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By: Pepperdine University, Graziadio School of Business Management … When employees are fully engaged and immersed in their work, they can achieve astounding results …
Authors: Pepperdine University, Graziadio School of Business Management Date: 1/30/2017  

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Super Bowl Sunday is a great opportunity for brands to engage on social media … With 78% of consumers engaging on social media during the game, Influence Central’s CEO believes creative …
Authors: Hal Conick Date: 1/27/2017  

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By: Lauren Watters American Marketing Association … The Super Bowl is not just the ultimate competition in American sports, it's the ultimate competition for …
Authors: Lauren Watters Date: 1/27/2017  

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How to close the gaps between email marketing, lead scoring, and account based marketing Customize your marketing automation platform for better content marketing gains Create …
Authors: Curata Date: 1/26/2017  

How to close the gaps between email marketing, lead scoring, and account based marketing Customize your marketing automation platform for better content marketing gains Create …
Authors: Curata Date: 1/26/2017  

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