Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

A few years ago, CMOs were almost left for dead … Now, they're getting comfortable at the executive table and becoming the voice of the customer … CMOs have potential to have a …
Authors: Hal Conick Date: 3/2/2017  

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Learn about video and mobile usage trends Understand the new metrics for retail advertisers on Facebook Discover how one gaming advertiser leveraged Twitter video cards …
Authors: Kinetic Date: 3/2/2017  

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By: Scott Rosenberg, Intel Corporation Content Science … Many organizations today are facing challenges around consistent execution of a digital strategy …
Authors: Scott Rosenberg, Intel Corporation Date: 2/27/2017  

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A customer of West Elm wrote a bad review of one of its couches … Other dissatisfied owners of the same product latched on to the post, making it go viral, and causing West Elm to pull it …
Authors: Zach Brooke Date: 2/27/2017  

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e-book provides you with résumé trends, steps to creating a new résumé and tips on getting your resume in front of hiring managers … This e-book reveals the most up-to-date practices …
Authors: American Marketing Association Date: 2/27/2017  

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Andrew Swinand is Leo Burnett's new North American CEO … Swinand says "multi-touch data," blending quantitative and qualitative data, will be the crux of data and creativity …
Authors: Hal Conick Date: 2/24/2017  

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ITN Productions' Mark Browning makes the case for applying video production skills from news, documentaries and elsewhere to marketing … The same storytelling used in news or other video …
Authors: Sarah Steimer Date: 2/23/2017  

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An overview of people-based marketing as a strategic discipline … How to bridge the gap between offline and online data to achieve superior targeting and scale …
Authors: Signal Date: 2/23/2017  

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The NFL generated $11.09 billion dollars in 2014 … The cost of a 30-second TV advertisement during the Super Bowl has doubled since 2002 … How will the 2016 Super Bowl compare to the past …
Authors: Statista Date: 2/22/2017  

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advertisements are a form of advertising on websites … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s …
Authors: Zach Brooke Date: 2/21/2017  

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