Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

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The AMA’s New York chapter will induct Lee Clow, Seth Godin and Esther Lee into the Marketing Hall of Fame … The Marketing Hall of Fame recognizes the most admired marketers for the many …
Authors: Marketing News Date: 4/17/2018  

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Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments Which six capabilities are key to developing …
Authors: Collibra Date: 4/12/2018  

Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments Which six capabilities are key to developing …
Authors: Collibra Date: 4/12/2018  

Making Sense from Nonsense with Data Governance The Secret to (Finally) Making Your Analytics Project a Success Balancing Governance and Empowerment in a World of Data Chaos …
Authors: Collibra Date: 4/12/2018  

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Mixing passive metering of digital devices with trigger surveys at physical stores, we deliver end-to-end insights on how consumers navigate major purchases … This is a deep dive into how …
Authors: Luth Research Date: 4/9/2018  

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Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 4/5/2018  

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Awareness of brand safety concerns outside of digital media … The value of responsibly sourced branded merchandise … Easy to implement solutions for protecting brand …
Authors: QCA – Quality Certification Alliance Date: 3/23/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 3/19/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 3/19/2018  

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