Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Why you should use social media to understand what the consumer thinks, needs and cares about What are the best methods to use social when introducing a new product to market How …
Authors: Selma AvdicDate: 5/16/2017  

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By: Ezgi Akpinar and Jonah Berger Article Snapshot … Viral has become the holy grail of digital marketing … Some companies may be sacrificing advertising …
Authors: Ezgi Akpinar and Jonah Berger Date: 5/12/2017  

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Consumers expect brands to keep their visual identity strong and updated … Brand health is a function of how agile, creative and responsive brands can be … Is your brand ahead of the game …
Authors: Monotype Date: 5/10/2017  

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There are eight characteristics that great creative project managers exude … Being a big-picture thinker and a responsible manager are qualities that will maximize your team's performance …
Authors: David Arnold Date: 5/10/2017  

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R/GA Chicago won a People's Voice Webby Award for the "Just the Right Amount of Wrong" canvas ad … The ad was an interactive look at some of The Cosmopolitan Las Vegas' high-fashion …
Authors: Sarah Steimer Date: 5/10/2017  

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By: Justin Emig Marketing News Weekly … Media buying is quickly evolving as consumers change screens and targeting technology advances … The question is not if the …
Authors: Justin Emig Date: 5/9/2017  

A weekly roundup of the marketing headlines you might have missed … McDonald’s Introduces Totally Superfluous, Limited Supply ‘Frorks … To promote its new Signature Crafted Recipes line-up …
Authors: Marketing News Staff Date: 5/8/2017  

Andrew Swinand is Leo Burnett's new North American CEO … Swinand says "multi-touch data," blending quantitative and qualitative data, will be the crux of data and creativity …
Authors: Hal Conick Date: 5/8/2017  

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By: Maarten J. Gijsenberg Article Snapshot … Intra-year category demand cycles have an important impact on advertising and pricing effectiveness and observed …
Authors: Maarten J. Gijsenberg Date: 5/7/2017  

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Where and why qualitative research is changing, including the impact that online tools and social media are playing How feedback and decision making are evolving in the world of …
Authors: Digsite Date: 5/3/2017  

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