Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

A Dynamic Model" Dissertation Chair: Birger Wernefelt MIT Sloan School of Management … Honorable Mentions Elisabeth Honka "Quantifying Search and Switching Costs in the U.S. Auto …
Authors: AMA Date: 3/7/2018  

View duplicates

Understanding your customers' path to purchase can help you tailor your marketing strategy … Advances in technology have enabled companies to discover how customers come into contact with …
Authors: Luth Research Date: 3/1/2018  

View duplicates

Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 2/27/2018  

View duplicates

PLAYA VISTA, CA - FEBRUARY 08: Lily Chee and Jiff the Pomeranian attends Mashup LA Influencer Event (#MASHUPLA) on February 8, 2018 in Playa Vista, California … p><p>Sprinklr is a social …
Authors: Marshall Kirkpatrick, Sprinklr Date: 2/27/2018  

View duplicates

Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly … By 2019, according to the Harvard …
Authors: Colin Priest, DataRobot Date: 2/20/2018  

View duplicates

Marketers have more data at their fingertips than ever before … A social data management platform can help marketers' tackle the challenges of understanding data and segmentation …
Authors: Kavya Nath, Sprinklr Date: 2/11/2018  

William Wilkie "Marketing for a Better World" Award Nomination Form … Nominees must be marketing professors, and self-nominations will not be reviewed … All nominations must be made online …
Authors: William L. Wilkie Marketing for a Better World Award Date: 2/6/2018  

View duplicates

What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 2/6/2018  

View duplicates

A weekly roundup of the marketing headlines you might have missed … What Else Can a Super Bowl Ad Budget Buy You … As live television's premier event, the prices to pitch during the big game …
Authors: Marketing News Staff Date: 2/5/2018  

View duplicates

Heading into 2018, search pages are more crowded than ever … Businesses are likely to receive fewer benefits from organic SEO ranking, no matter how stellar their SEO game is …
Authors: Zach Brooke Date: 1/31/2018  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.