Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

The American Marketing Association Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing …
Authors: AMA Date: 6/27/2018  

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 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

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By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors …
Authors: Research Now SSI Date: 6/6/2018  

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Trade shows are some of the most trusted tools of the marketing mix … Many times, marketers fail to create specific objectives per trade show or event … In a world of evolving marketing …
Authors: Nimlok Date: 6/1/2018  

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Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

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Most brands innovate around what’s “shiny,” says Soon Yu, author of Iconic Advantage, but they should focus instead on their key point of difference … Yu says brands that want to become …
Authors: Hal Conick Date: 5/31/2018  

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E-mail is marketing’s best tool, but it’s also marketing’s most commonly used tool … Marketers have to go beyond an average-looking e-mail campaign and create an e-mail campaign that …
Authors: Hal Conick Date: 5/31/2018  

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Insights into the dining and quick service restaurant industries  Best practices honed from case studies of three successfull brands  ​Profile of frequent diners – those who eat out …
Authors: YouGov Date: 5/16/2018  

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your chapter looking for well-priced promotional products or seeking gifts for speakers and volunteers … You can now order discounted AMA branded products through The AMA Shop ​ …
Authors: Megan Backes Date: 5/10/2018  

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People dislike the privacy concerns inherent in new technologies, such as social media … In decrying what they see as a negative influence on society, tech critics forget about how …
Authors: J. Walker Smith Date: 5/8/2018  

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