Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Even the most aged marketers need to know what’s cool to the kids … A report from Google gives marketers a peak into coolness … Gen Z is a growing customer base, with $44 billion in annual …
Authors: Marketing News Date: 12/1/2017  

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By: Marketing News Staff Writers AMA Higher Ed Symposium … Download 2017 AMA Symposium for theMarketing of Higher Education … The 2017 Symposium for the Marketing …
Authors: Marketing News Staff Writers Date: 11/30/2017  

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Self-driving vehicles could hit the road by 2020 … The advent of self-driving cars will likely have as much of an impact on retail marketing as the internet has had …
Authors: Paul M. Gelb Date: 11/30/2017  

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Enables tracking of content marketing ideas Facilitates agile discussions about content usage Monitors where content is being placed … Marketing Problem: You need to way to keep track …
Authors: Demand Metric Date: 11/29/2017  

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Saint Joseph’s University’s master of science in marketing trains professionals to apply modern tools, theory and knowledge in pursuit of profitability and customer value …
Authors: Saint Joseph's University Date: 11/29/2017  

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Social media has connected consumers to brands more than ever before … It is important that brands incorporate social media into their day-to-day operations as customers expect them to …
Authors: Sprinklr Date: 11/28/2017  

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Social media management technology is critical for business success … The initial phases of setting up and deploying social technology are crucial in ensuring the success of a new (and …
Authors: Sprinklr Date: 11/28/2017  

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weekly roundup of the marketing headlines you might have missed … Holiday Shopping's Opening Weekend by the Numbers … • Consumers were expected to spend an average $427 between Thanksgiving …
Authors: Marketing News Date: 11/27/2017  

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In the weeks leading up to the holidays, consumers have started to increase their activity on Amazon … Companies can see what products and product categories may be the most successful …
Authors: Hal Conick Date: 11/27/2017  

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Businesses need to identify gaps between how they perceive themselves and how they are perceived by customers … The perception gap creates waste: wasted resources on their ineffective …
Authors: Hal Conick Date: 11/22/2017  

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