Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Provides descriptions of key solutions Includes detailed information for each vendor Can be filtered to view vendors that fit your criterion … Marketing Solution: Use this matrix to …
Authors: Demand Metric Date: 12/10/2017  

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Identify A,B,C accounts Prioritize your time more effectively Maximize your sales opportunities … Marketing Problem: You need to evaluate and prioritize your accounts to provide them …
Authors: Demand Metric Date: 12/10/2017  

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Helps you get bids from multiple vendors Reduced cost of project from competing bids Provides all key project requirements … Marketing Problem: You need to design a Request for …
Authors: Demand Metric Date: 12/8/2017  

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Helps gather and track keywords Generates new SEO ideas Identifies keyword opportunities for content marketing initiatives … Marketing Problem: You are looking to track all of the …
Authors: Demand Metric Date: 12/8/2017  

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Please fill out the below form to nominate an individual or team for the 2017 Higher Education Marketer of the Year Award … Nominations for the 2017 Award will close Monday, August 21, 2017
Authors: HIgher Education arketer of the Year Date: 12/7/2017  

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By: Zoe Dowling of Focus Vision Marketing News … Social media videos have exploded in popularity and will only continue to grow … Are we able to make a connection …
Authors: Zoe Dowling of Focus Vision  Date: 12/6/2017  

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In 2018, marketing executives plan on investing in localized content solutions and global expansion … Creating localized content that resonates with your audiences language and cultural …
Authors: Smartling Date: 12/4/2017  

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The world spent $563 billion on advertising this year … By contrast, we spent $9 billion on customer care … In a world where customers are connected, empowered and in control, brands need to …
Authors: Sprinklr Date: 12/4/2017  

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Helps you prioritize all potential messages Evaluate message effectiveness Assess message credibility … Marketing Problem: You need to define, track, and report on KPIs and metrics …
Authors: Demand Metric Date: 12/4/2017  

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Increased credibility from defined metrics Support for budget approval More accountability for team members … Marketing Problem: You need to define, track, and report on KPIs and …
Authors: Demand Metric Date: 12/4/2017  

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