Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

E-mail is marketing’s best tool, but it’s also marketing’s most commonly used tool … Marketers have to go beyond an average-looking e-mail campaign and create an e-mail campaign that …
Authors: Hal Conick Date: 5/31/2018  

View duplicates

Insights into the dining and quick service restaurant industries  Best practices honed from case studies of three successfull brands  ​Profile of frequent diners – those who eat out …
Authors: YouGov Date: 5/16/2018  

View duplicates

Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise … But don’t let that drive your campaigns …
Authors: Matt Midwinter  Date: 5/16/2018  

View duplicates

your chapter looking for well-priced promotional products or seeking gifts for speakers and volunteers … You can now order discounted AMA branded products through The AMA Shop ​ …
Authors: Megan Backes Date: 5/10/2018  

View duplicates

People dislike the privacy concerns inherent in new technologies, such as social media … In decrying what they see as a negative influence on society, tech critics forget about how …
Authors: J. Walker Smith Date: 5/8/2018  

View duplicates

Winning ​new client pitches is critical to an agency’s success, but it can also be arduous and expensive … Creating partnerships and knowing your audience are just two ways agencies can …
Authors: Shanon Adams Date: 5/3/2018  

View duplicates

AMA MembersREGISTER NOW Non MembersREGISTER NOW … event is no longer  available on-demand … Social media is ingrained in our lives … It changes how we interact with friends, view society and …
Authors: Lauren Watters Date: 5/2/2018  

View duplicates

Home Agenda Speaker Hotel/Travel Sponsors … That’s why we’re launching HOW Marketing Live … We’ve partnered with HOW Events, a leader in creative design thinking, to build a …
Authors: Lauren WattersDate: 4/30/2018  

View duplicates

Daniel Pink’s When is a must-read book, according to Michael Krauss, president of Market Strategy Group … “Reading When will make you a more effective decision maker, both in your work and …
Authors: Michael Krauss Date: 4/25/2018  

View duplicates

New research investigates whether firms whose sales occur mostly offline should invest in online advertising … The authors show that online banner ads can significantly affect offline …
Authors: Lara Lobschat Date: 4/24/2018  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.