Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

As digital technologies continue to advance, everything analog is making a comeback … With the advent of voice search, brands will once again need people to remember them by name …
Authors: J. Walker Smith Date: 8/21/2018  

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Direct mail has a higher response rate than it did a decade ago … How can modern marketers take advantage … The DMA finds that response rates from both house and prospect lists have …
Authors: Hal Conick Date: 8/20/2018  

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the biggest universal drivers for luxury … - Discover which components were most important to different markets around the world … - Discover the importance of the experiential factor of a …
Authors: Kadence International Date: 8/17/2018  

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The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 8/15/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 8/7/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 8/7/2018  

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Avoid these seven most frequent pitfalls that keep mobile ad networks from being successful … Are you struggling with advanced targeting, conversion discrepancies, or post-install events …
Authors: Tune Date: 7/27/2018  

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An energy company needed to market two distinct products simultaneously … It leveraged price in local markets and reliability in extended markets … Research your target markets to uncover …
Authors: Zach Brooke Date: 7/26/2018  

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How can marketers avoid the pitfalls that have beset others in influencer marketing … Influencer marketing is a chance to engage with consumers who skip, ignore or avoid ads …
Authors: Hal Conick Date: 7/26/2018  

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Some brands have gone beyond brand names and become common language … Brand names, such as Frisbee, Band-Aid and Dumpster have become the go-to word for the objects they represent …
Authors: Hal Conick Date: 7/2/2018  

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