Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

William Wilkie "Marketing for a Better World" Award Nomination Form … Nominees must be marketing professors, and self-nominations will not be reviewed … All nominations must be made online …
Authors: William L. Wilkie Marketing for a Better World Award Date: 10/3/2017  

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Leading brands are investing more in design to make customer experiences more memorable … As brands work to upstage competitors, there are three ways thoughtful design can help …
Authors: Bates Creative Date: 10/2/2017  

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Technology and the ability to analyze data and measure event performance has transformed the event and meetings industry … Integrating technology into the entire event lifecycle is the …
Authors: cVent Date: 10/2/2017  

Technology and the ability to analyze data and measure event performance has transformed the event and meetings industry … Integrating technology into the entire event lifecycle is the …
Authors: cVent Date: 10/2/2017  

By: Jason Pierret, Business Development Manager, National Healthcare Division at ReachLocal Marketing Health Services … Health care companies can use digital …
Authors: Jason Pierret, Business Development Manager, National Healthcare Division at ReachLocal Date: 9/29/2017  

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The end of bad, intrusive and downright annoying advertising is near, according to Andrew Essex, CEO of Tribeca Enterprises and author of The End of Advertising … The last 50 or so years …
Authors: Hal Conick Date: 9/28/2017  

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Podcasts are a popular emerging medium for digital content … For the first time, podcasts are attracting major investment from startup and legacy companies as they inch closer to the …
Authors: Zach Brooke Date: 9/28/2017  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 9/28/2017  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 9/28/2017  

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By: Chris Conner, president of Franchise Marketing Systems Marketing News … There are many variables to a franchise transaction … It’s a unique channel in that the …
Authors: Chris Conner, president of Franchise Marketing Systems Date: 9/26/2017  

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