Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

A roundup of the week in marketing headlines you might have missed … ANA: Majority of Agencies Taking Steps to Improve Transparency … More than 60% of agencies are working to address …
Authors: Marketing News Staff Date: 8/7/2017  

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Wilcox won the 2017 Berry Book Award for his book The Business of Choice … Marketers are good at understanding how culture and personal beliefs affect choice, but do they know how human …
Authors: Michelle Markelz Date: 8/6/2017  

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Most marketers don't use data until after campaigns … There's an increased emphasis on data and analytics; it is expected data would be used to measure, benchmark and adjust on the fly …
Authors: Marketing News Date: 8/4/2017  

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Please fill out the below form to nominate an individual or team for the 2017 Higher Education Marketer of the Year Award … Nominations for the 2017 Award will close Monday, August 21, 2017 …
Authors: HIgher Education arketer of the Year Date: 7/31/2017  

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Hear why beginnings are critical in three areas: 1) setting purpose and ambition, 2) properly chartering the launch journey and 3) locking in senior leadership alignment for support …
Authors: Selma AvdicDate: 7/31/2017  

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Align sales and marketing to improve ROI, drive higher average selling prices, and higher conversion rates Optimize the value of content and customer engagements with in-context …
Authors: Selma AvdicDate: 7/28/2017  

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What? Zeitgeist-y beverage maker SodaStream is the toast of Europe right now thanks to a new eco-consc​ious, sparkling water strategy pushed by CEO Daniel Birnbaum that he hopes to …
Authors: Zach Brooke Date: 7/28/2017  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

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Staying relevant in sales and marketing is hard; Rick Wong, a 35-year veteran, believes his Five Abilities has the formula … Wong’s latest book, Winning Lifelong Customers With The Five …
Authors: Hal Conick Date: 7/28/2017  

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Digital advertising is winning because it is more cost-effective than TV broadcast advertising … But consumers still perceive web ads to be intrusive and ad blocker adoption is rising …
Authors: Michael Wilhite Date: 7/26/2017  

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