Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets" Vol. 25, No. 4 … "National Culture, Economy and Customer Lifetime Value: Assessing the Relative Impact of the …
Authors: AMA Date: 9/12/2018  

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Learn new, innovative customer engagement technologies … Empower employees to positively connect with customers … Discover strategies for increased customer loyalty … Where is the live link to …
Authors: Twilio Date: 9/12/2018  

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Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 8/31/2018  

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Winning ​new client pitches is critical to an agency’s success, but it can also be arduous and expensive … Creating partnerships and knowing your audience are just two ways agencies can …
Authors: Shanon Adams Date: 8/31/2018  

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By: Jesse Blount, VP-Client Strategy, Quad/Graphics … Marketers are falling short in responding to the massive disruption created by digital technology and channel proliferation …
Authors: Jesse Blount, VP-Client Strategy, Quad/Graphics Date: 8/31/2018  

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A Dynamic Model" Dissertation Chair: Birger Wernefelt MIT Sloan School of Management … Honorable Mentions Elisabeth Honka "Quantifying Search and Switching Costs in the U.S. Auto …
Authors: AMA Date: 8/31/2018  

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Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson … Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services by Elie Ofek …
Authors: 2017 Awards Date: 8/30/2018  

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By: He (Michael) Jia (University of Hong Kong), Sha Yang (University of Southern California), Xianghua Lu (Fudan University), and C. Whan Park (University of Southern California …
Authors: He (Michael) Jia (University of Hong Kong), Sha Yang (University of Southern California), Xianghua Lu (Fudan University), and C. Whan Park (University of Southern California) Date: 8/29/2018  

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Awareness of brand safety concerns outside of digital media … The value of responsibly sourced branded merchandise … Easy to implement solutions for protecting brand …
Authors: QCA – Quality Certification Alliance Date: 8/28/2018  

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As digital technologies continue to advance, everything analog is making a comeback … With the advent of voice search, brands will once again need people to remember them by name …
Authors: J. Walker Smith Date: 8/21/2018  

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