Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Marketing News Staff Marketing News Weekly … A weekly roundup of the marketing headlines you might have missed … Doctors Denounce Fruit Juice for Kids …
Authors: Marketing News Staff Date: 5/26/2017  

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By: Michael Stoner, President and Co-founder mStoner … Understanding how teens shop for their future education helps colleges improve their marketing programs …
Authors: Michael Stoner, President and Co-founder  Date: 5/26/2017  

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Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

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The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

CMOs need to constantly demonstrate value to their organizations … Partnering with the right agency can help CMOs prove their worth at the executive level … The latest CMO tenure report from …
Authors: Zach Brooke Date: 5/25/2017  

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This exclusive dossier compiled by Statista's Digital Market Outlook looks at digital health technologies and services and projects their value and adoption in the next five years …
Authors: Statista Date: 5/24/2017  

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By: Ron Ause, Director of Marketing & Sales Workamajig … There are a number of project management software tools available to marketers … At the end of the day …
Authors: Ron Ause, Director of Marketing & Sales Date: 5/23/2017  

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How to boost views of your webinar recordings Ways to repurpose recordings in sales, marketing, and customer relations Tips for structuring content to improve post-webinar …
Authors: Selma AvdicDate: 5/23/2017  

This week's download is a dossier compiled by Statista's Digital Market Outlook and provides facts on influence marketing … Data in this dossier includes information on which advertising …
Authors: Statista Date: 5/23/2017  

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See how different fonts and typography communicate beyond the words they form … Understand how creating a custom font can uniquely help your brand tell its story … Type is an expression of a …
Authors: Selma AvdicDate: 5/18/2017  

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