Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments Which six capabilities are key to developing …
Authors: Collibra Date: 4/12/2018  

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Making Sense from Nonsense with Data Governance The Secret to (Finally) Making Your Analytics Project a Success Balancing Governance and Empowerment in a World of Data Chaos …
Authors: Collibra Date: 4/12/2018  

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Mixing passive metering of digital devices with trigger surveys at physical stores, we deliver end-to-end insights on how consumers navigate major purchases … This is a deep dive into how …
Authors: Luth Research Date: 4/9/2018  

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Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 4/5/2018  

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Awareness of brand safety concerns outside of digital media … The value of responsibly sourced branded merchandise … Easy to implement solutions for protecting brand …
Authors: QCA – Quality Certification Alliance Date: 3/23/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 3/19/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 3/19/2018  

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Karen Albritton has been named the 2018 Ric Sweeney Chapter Volunteer of the Year … Albritton has volunteered locally and nationally with the AMA since 2007 … “What means the most about this …
Authors: Hal Conick Date: 3/16/2018  

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Consumer trust in social media is declining due to bad actors and bad content … Social media is a crucial channel for marketers … If their audience turns away or tunes them out, they will …
Authors: Lawrence A. Crosby and John P. Vidmar Date: 3/15/2018  

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Many people dread putting themselves in front of the harsh glare of the camera lens for a set of professional headshots … Headshots, a business card for the digital age, are more …
Authors: Zach Brooke Date: 3/9/2018  

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