Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

People dislike the privacy concerns inherent in new technologies, such as social media … In decrying what they see as a negative influence on society, tech critics forget about how …
Authors: J. Walker Smith Date: 5/8/2018  

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Winning ​new client pitches is critical to an agency’s success, but it can also be arduous and expensive … Creating partnerships and knowing your audience are just two ways agencies can …
Authors: Shanon Adams Date: 5/3/2018  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … event is no longer  available on-demand … Social media is ingrained in our lives … It changes how we interact with friends, view society and …
Authors: Lauren Watters Date: 5/2/2018  

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Home Agenda Speaker Hotel/Travel Sponsors … That’s why we’re launching HOW Marketing Live … We’ve partnered with HOW Events, a leader in creative design thinking, to build a …
Authors: Lauren WattersDate: 4/30/2018  

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Daniel Pink’s When is a must-read book, according to Michael Krauss, president of Market Strategy Group … “Reading When will make you a more effective decision maker, both in your work and …
Authors: Michael Krauss Date: 4/25/2018  

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New research investigates whether firms whose sales occur mostly offline should invest in online advertising … The authors show that online banner ads can significantly affect offline …
Authors: Lara Lobschat Date: 4/24/2018  

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What is the AMA/AMAF Nonprofit Marketer of the Year Award … The award is brought to you in partnership with its sponsor, Lipman Hearne … Nominees must be currently employed at a nonprofit …
Authors: AMA Date: 4/20/2018  

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Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

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The AMA’s New York chapter will induct Lee Clow, Seth Godin and Esther Lee into the Marketing Hall of Fame … The Marketing Hall of Fame recognizes the most admired marketers for the many …
Authors: Marketing News Date: 4/17/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 4/16/2018  

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