Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Evalutes buy-in of key stakeholders Measures interest, power, support & flexibility of stakeholders Provides numerical analysis of each stakeholder … Learn more about joining the AMA …
Authors: Demand Metric Date: 1/2/2018  

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Automatically generates reporting charts Communicate results quickly and easily Allows for customization … Marketing Problem: You need to determine the Customer Satisfaction Index …
Authors: Demand Metric Date: 1/2/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideashave had significant impact on marketing and …
Authors: 2017 Awards Date: 1/2/2018  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 1/2/2018  

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What is the Robert J. Lavidge Global Marketing Research Award … This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in …
Authors: AMA Date: 12/27/2017  

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Click here to view the Robert J. Lavidge Global Marketing Research Award … The Robert J. Lavidge Global Marketing Research Award will recognize a marketing practitioner or educator who …
Authors: AMA Date: 12/27/2017  

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Honorable Mention Amy Shearer, Chief Marketing Officer, Philadelphia Zoo … Honorable Mentions Joel Bartlett Director of Marketing PETA … Susan de Cuba Vice President of Community …
Authors: AMA Date: 12/27/2017  

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"The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness," Vol. 20, No. 2 … “Convergence and Divergence: Developing a Semiglobal …
Authors: AMA Date: 12/26/2017  

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What is the S. Tamer Cavusgil Award … History of the S. Tamer Cavusgil Award … Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets …
Authors: AMA Date: 12/26/2017  

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Kotler 4.0 by Philip Kotler, Hermawan    Kartajaya and Iwan Setiawan … The Growth Gears: Using a Market-Based Framework to Drive Business Success by Art Saxby and Pete Hayes …
Authors: 2017 Awards Date: 12/21/2017  

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