Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Emerging trends transforming the way people live, work and connect How we’re universally connected, always on and always being watched, plus the next evolution of virtual assistance …
Authors: Selma AvdicDate: 11/6/2018  

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Weight-loss advertising can get lost in the crowded market, or fail to properly communicate with the consumer … The weight-loss industry is worth $66 billion, but few products have hit …
Authors: Sarah Steimer Date: 11/2/2018  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 10/31/2018  

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Nike's recent ad campaign featuring Colin Kaepernick generated opinions on many sides about the appropriateness and effectiveness of inserting brands into politics …
Authors: Marketing News Date: 10/9/2018  

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What is the William L. Wilkie "Marketing for a Better World" Award … Nominees must be marketing professors, and self-nominations will not be reviewed … All nominations must be made online by …
Authors: William L. Wilkie Marketing for a Better World Award Date: 10/3/2018  

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Please contact Christine Germino at cgermino@ama.org … Please click here to learn more about the William L. Wilkie "Marketing for a Better World" Award …
Authors: AMA Foundation Date: 10/3/2018  

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What is the V Kumar Award for Service to Marketing Scholarship … The award is given biennially at the AMA Winter Academic Conference to recognize academics in the field of marketing who …
Authors: AMA Date: 10/2/2018  

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Neuromarketing ​examines the intersection of consumer behavior and neuroscience to determine how consumers may respond to an ad, brand or campaign … "We have learned more about the brain …
Authors: Hal Conick Date: 9/25/2018  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 9/25/2018  

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Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

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