Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Shinola CMO Bridget Russo says the company is focused on job creation and training … This mission drives the brand and keeps its products and marketing consistent …
Authors: Sarah Steimer Date: 10/9/2017  

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weekly roundup of the marketing headlines you might have missed … Kellogg Names New CEO Amid Falling Sales … Kellogg Co. named a new CEO last week, Steven Cahillane, formerly CEO of …
Authors: Marketing News Staff Date: 10/9/2017  

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ITN Productions' Mark Browning makes the case for applying video production skills from news, documentaries and elsewhere to marketing … The same storytelling used in news or other video …
Authors: Sarah Steimer Date: 10/9/2017  

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By: Sarah Steimer and Hal Conick AMA Podcast … The Super Bowl is the largest advertising event of the year … Brands made political statements and paid big bucks …
Authors: Sarah Steimer and Hal Conick Date: 10/9/2017  

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Customers have more intimate feelings for Apple, Disney and Amazon than any other companies this year, according to MBLM … Intimate brands “make strong business sense,” MBLM’s report says …
Authors: Marketing News Date: 10/5/2017  

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Companies struggle with storytelling and are often unsure why … Poor storytelling likely means poor segmentation, misspent money and wasted opportunities … Many brands don’t drill down far …
Authors: Dave Mastovich Date: 10/5/2017  

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Building webinars for each stage of the buying cycle How to enhance nurture campaigns with webinar content … You may have run a few successful webinars, but how do you scale your …
Authors: Selma AvdicDate: 10/4/2017  

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Enables tracking of content marketing ideas Facilitates agile discussions about content usage Monitors where content is being placed … Marketing Problem: You need to way to keep track …
Authors: Demand Metric Date: 10/3/2017  

Keep track of your content by persona and stage Provides a sample of a collateral distribution cycle Connects distribution to client lifecycle … Marketing Problem: You need to create …
Authors: Demand Metric Date: 10/3/2017  

Provides a real-world example Describes buyer and seller actions Saves hours on formatting … Marketing Problem: You need to map buying stages and buyer/seller actions for each stage …
Authors: Demand Metric Date: 10/3/2017  

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