Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

An energy company needed to market two distinct products simultaneously … It leveraged price in local markets and reliability in extended markets … Research your target markets to uncover …
Authors: Zach Brooke Date: 7/26/2018  

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How can marketers avoid the pitfalls that have beset others in influencer marketing … Influencer marketing is a chance to engage with consumers who skip, ignore or avoid ads …
Authors: Hal Conick Date: 7/26/2018  

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Some brands have gone beyond brand names and become common language … Brand names, such as Frisbee, Band-Aid and Dumpster have become the go-to word for the objects they represent …
Authors: Hal Conick Date: 7/2/2018  

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The American Marketing Association Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing …
Authors: AMA Date: 6/27/2018  

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 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

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By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors …
Authors: Research Now SSI Date: 6/6/2018  

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Trade shows are some of the most trusted tools of the marketing mix … Many times, marketers fail to create specific objectives per trade show or event … In a world of evolving marketing …
Authors: Nimlok Date: 6/1/2018  

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Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

Most brands innovate around what’s “shiny,” says Soon Yu, author of Iconic Advantage, but they should focus instead on their key point of difference … Yu says brands that want to become …
Authors: Hal Conick Date: 5/31/2018  

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