Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Content brought to you by: Monotype … These words, or some variant of them, have become the mantra of brands around the globe … Without overstating the situation, it’s safe to say there …
Authors: Monotype Date: 6/8/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Social media is ingrained in our lives … It changes how we interact with friends, view society and choose which companies earn our business …
Authors: Lauren Watters Date: 6/8/2017  

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A brand without a narrative is a brand without customers … Here are a few quotes that highlight the importance of storytelling and why it is vital to your brand … So, too, must a brand talk …
Authors: Mingo Press Date: 6/8/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 6/8/2017  

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Providing clients with valuable market research and quicker insights has been on the rise … With clients on tight deadlines to make key marketing decisions, it becomes difficult to …
Authors: Insights in Marketing  Date: 6/7/2017  

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By: Eli Grant and Ruxandra Vidican, DAC Group … Retail store closings have been on the rise due to the digital transformation of online shopping … There are three ways retailers can …
Authors: Eli Grant and Ruxandra Vidican, DAC Group Date: 6/6/2017  

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By: Emma Ballard, Dominic Kreutzner, Karina Makhija, Lorenzo Monti and Claudia Sabatini MBA Perspectives … Public buses have a negative image problem …
Authors: Emma Ballard, Dominic Kreutzner, Karina Makhija, Lorenzo Monti and Claudia Sabatini Date: 6/6/2017  

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weekly roundup of the marketing headlines you might have missed … Belgium Repels Burger King Attempts to Depose Monarchy … Burger King finds itself in a row with Belguim weeks before it's …
Authors: Marketing News Staff Date: 6/6/2017  

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Andrew Keller, global creative director at Facebook, will give a keynote speech at the AMA’s 2017 Annual Conference … Keller, who was formerly CEO of ad agency CP&B, has vast experience …
Authors: Hal Conick Date: 6/5/2017  

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What? Many first-time parents struggle with feelings of apathy and inattentiveness toward their partners … Baby food company Plum Organics created a campaign encouraging parents to pledge …
Authors: Zach Brooke Date: 6/1/2017  

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