Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Congress voted to scrap the FCC’s internet privacy rules … The FCC rules had yet to go into effect, but the latest decision means internet service providers can sell user data to …
Authors: Sarah Steimer Date: 3/31/2017  

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FedEx’s Nicole Thomas says corporate social responsibility is a combination of core competencies, business goals and solving social needs … Thomas says 94% of consumers report they are …
Authors: Sarah Steimer Date: 3/28/2017  

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By: Maria Blekher, PhD Yeshiva University’s Katz School … There are three digital trends that marketing professionals should be on the lookout for in 2017 …
Authors: Maria Blekher, PhD Date: 3/24/2017  

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Technology has helped consumers avoid advertisements, but technology can be used to connect buyers with products … Connected devices allow for companies to use customer or location data …
Authors: Sarah Steimer Date: 3/24/2017  

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Prove the real impact of your display campaigns on revenue Optimize ad placement to drive more conversions Increase conversion rates by turning display ads into click-to-call ads …
Authors: DialogTech Date: 3/23/2017  

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Before the NCAA basketball tournament event started, there were 600,000 mentions of March Madness on social media … As one of the highest-rated and socially interactive events of the year …
Authors: Hal Conick Date: 3/22/2017  

Before the NCAA basketball tournament event started, there were 600,000 mentions of March Madness on social media … As one of the highest-rated and socially interactive events of the year …
Authors: Hal Conick Date: 3/22/2017  

Gain an understanding of how online reviews impact local search ranking Get tips for optimizing your online presence for local SEO Hear best practices for growing your online …
Authors: Selma AvdicDate: 3/21/2017  

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Sales strategies and job-hunting next practices are sometimes one and the same … The skills you learn as you’re job hunting will serve you well in the sales and marketing field …
Authors: Molly Soat Date: 3/18/2017  

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used a variety of visual displays to showcase everything from class projects to market analysis … used cardboard, computers and creativity to showcase their talent …
Authors: American Marketing Association Date: 3/17/2017  

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