Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

How and where marketers work has immensely changed due to the impact that technology has had on the stereotypical work day … Constant connectivity has increased enterprise productivity …
Authors: Adobe Connect Date: 3/16/2017  

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Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

Firestorms are often seen as negative, but can they increase brand value … One brand received a bomb threat and 70,000 signatures against it while increasing Twitter followers by more …
Authors: Hal Conick Date: 3/7/2017  

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Check out brand new data on the impact of political conversations on brands Find out how best to measure the impact of controversy Learn how to thoughtfully communicate in …
Authors: Selma AvdicDate: 3/7/2017  

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A few years ago, CMOs were almost left for dead … Now, they're getting comfortable at the executive table and becoming the voice of the customer … CMOs have potential to have a …
Authors: Hal Conick Date: 3/2/2017  

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Learn about video and mobile usage trends Understand the new metrics for retail advertisers on Facebook Discover how one gaming advertiser leveraged Twitter video cards …
Authors: Kinetic Date: 3/2/2017  

Learn about video and mobile usage trends Understand the new metrics for retail advertisers on Facebook Discover how one gaming advertiser leveraged Twitter video cards …
Authors: Kinetic Date: 3/2/2017  

By: Scott Rosenberg, Intel Corporation Content Science … Many organizations today are facing challenges around consistent execution of a digital strategy …
Authors: Scott Rosenberg, Intel Corporation Date: 2/27/2017  

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A customer of West Elm wrote a bad review of one of its couches … Other dissatisfied owners of the same product latched on to the post, making it go viral, and causing West Elm to pull it …
Authors: Zach Brooke Date: 2/27/2017  

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