Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nomineees will receive notification of their candidacy and will be required to complete …
Authors: 2017 Awards Date: 8/11/2017  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: 2017 Awards Date: 8/11/2017  

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It’s back-to-school time; marketers looking to target Generation Z need to go mobile first … Deep Patel, author of A Paperboy’s Fable: The 11 Principles of Success, says this generation …
Authors: Hal Conick Date: 8/11/2017  

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What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 8/9/2017  

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By: Juan Zambrano Marketing News Weekly … Traditional agencies can be a big risk for creative budgets … The embedded agency model offers the nimbleness of in-house …
Authors: Juan Zambrano Date: 8/8/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 8/8/2017  

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To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 8/7/2017  

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A Dynamic Model" Dissertation Chair: Birger Wernefelt, MIT Sloan School of Management … Honorable Mentions Elisabeth Honka "Quantifying Search and Switching Costs in the U.S. Auto …
Authors: AMA Date: 8/7/2017  

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The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 8/7/2017  

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There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Workamajig Date: 8/7/2017  

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