Test Curated Test Brands May Suffer Impact from Rivals’ Bad Press A new study from the Journal of Marketing Research shows how car recalls can also affect competing brands. Can Encouraging Picture-Taking Increase Donations of Used Goods? With growing interest in decluttering homes but reluctance to part with sentimental items, non-profit marketers may increase donations of used goods by encouraging consumers to take photos prior to donation. Don’t Text and Shop: You Might Just Fall into an Extra Purchase Mobile phone use is growing. In a retail setting, research on consumer distraction suggests the net effect is positive. Shopper in-store mobile phone use, increases spending because they get distracted from their focal shopping task.