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Skill Assessments

Know Where You Are Today. See Your Path for Growing Tomorrow.

Marketing skills change fast and the AMA Skill Assessments can help you stay up-to-date.

Quickly evaluate if your knowledge is up to date in key marketing specializations.

You’ll get personalized results on your strengths, potential growth areas and recommendations for further professional development.

Choose a topic area below to get started.


Branding Assessment

How well can you develop a valuable and memorable brand position that resonates with your target audiences to reach intended outcomes?

12 questions
20 minutes

Marketing Strategy Assessment

Can you identify the steps to develop marketing strategy, discern facts from insights, recognize how to separate tactics from strategy, and lead effective strategy sessions in your organization?

20 questions
25 minutes