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Search results for ‘brand’
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How Brands Can Extend Their 15 Minutes of Fame
The Market Advantage of a Feminine Brand Name
Press Release From the Journal of Marketing: The Market Advantage of a Feminine Brand Name
When Customization in Luxury Brands Gets Too Personal
JM Webinar: What if Customers are Not Into Your Brand? How to Leverage Existing Consumer–Brand Relationships
JM Webinar: Using Visual Elicitation of Brand Perception for Brand Management
An Innovative New Way to Measure Consumers’ Brand Perceptions
Brand Fans: Not Always the Way Forward?
Press Release From the Journal of Marketing: They’re Just Not That Into You: Consumer-Brand Relationship Insights