The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today

Heinz Marketing
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Key Takeaways
  • ​Methodology and key findings
  • Survey results of generation profiles
  • Best practices for marketing and sales including new ways to engage

​Millennials are already taking their seats among Generation X and  Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made.

This report looks at the differences between the rising Millennial buyer, their Generation X and Baby Boomer counterparts, and how B2B marketing and sales strategies can address the gaps between them.

What will you do to make the most of these generational differences? With this report, find success with today’s B2B buying committees.


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Heinz Marketing
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