The Essential Guide to ABM

Current average rating    
Key Takeaways
  • ​Learn how to reach anonymous stakeholders
  • Discover ways to help stakeholders reach a consensus
  • Find out how to deliver relevant messaging at each purchase stage

The B2B purchase journey is complex. Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.

ABM coordinates sales and marketing campaigns across all stages. Whether you’re targeting 5 or 50,000 accounts, ABM can scale 1:1 account targeting for your organization.

This eBook shares real client campaigns and distills the ABM essentials into a “Ready-Set-Go” framework. Learn how to choose the optimal level of personalization, messaging, and channels for each target audience.


Author Bio:

11600 Sunrise Valley Dr #100, Reston VA 20191 (888) 328-8667
Add A Comment :

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.