White Paper: The Digital Marketer’s Guide to Call Attribution

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Key Takeaways
  • ​Why call conversions have become so important 
  • How call conversions work 
  • What they mean for digital marketers
  • How to select the right call attribution platform

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​Brought to you by: Dialogech

In today's mobile-first world, the success of your digital marketing often depends on driving phone call conversions. You now have to know the digital ads, campaigns, keywords, and web pages driving qualified calls – so you can optimize for what’s bringing in the most customers.

This guide explains why call conversions have become so important to digital marketing and introduces you to call attribution – what it is, how it works, and its benefits for digital marketers. It also provides a self-assessment and tips on how to select the right call attribution platform for your business.

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