The Complete Guide to Lead Nurturing

Salesforce
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Key Takeaways
  • ​A look at how lead nurturing works, including triggered messaging and lead assignment
  • A quick walk-through of 10 must-try nurturing campaigns
  • Helpful checklists, worksheets, and tip sheets to make sure you’re always on track

​With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.



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Salesforce
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