"The Capabilities Marketers Need to Build a Strategic Privacy Function"

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Key Takeaways
  • ​Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments
  • Which six capabilities are key to developing privacy processes and best practices for marketing data
  • How governance and policy management helps marketers to establish compliant data practices that proactively address privacy regulations such as the GDPR​

If privacy is still an afterthought in your marketing organization, you aren’t alone. Marketing success is often measured against short-term goals, like identifying prospects, retaining customers, and increasing ROI. Learn how shifting some of your budget to privacy investments can have a long-term impact on customer perception of trust and strengthen your brand. 

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