The Account-Based Marketing Playbook

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Key Takeaways
  • ​​Find strategies for aligning sales and marketing
  • Learn how to engage accounts through multiple channels and what those channels are
  • Discover tips on how to identify the accounts you want to target

Account-Based Marketing is a strategy, not a solution.

The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources.


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