Realize a single customer view

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Key Takeaways
  • ​Why a consolidated customer view matters
  • What barriers exist to having a single customer view
  • How to create a strategy around accurate data

If you are looking to maximize the value of your contacts, a single customer view is necessary. A single customer view is having a complete understanding of customer needs and how to fulfill them. Achieving a consolidated view is heavily dependent upon accurate, clean data.


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