People-Based Advertising: Special Report

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Key Takeaways
  • ​An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
​Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior North American marketers and media buyers with moderate to high online ad budgets which provides media buyers and advertisers with new insights into the opportunities presented by people-based advertising.


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