Marketing Automation Buyer's Checklist

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Key Takeaways
  • ​Pinpoint your goals and determine how a platform can help you accomplish them
  • Consider ease of integration and use
  • Determine how much maintenance and resources it will require

​You'll want to do more than just a feature comparison to help you make the right decision for your organization.

Your selection should be informed by your own business processes, available resources, company goals, and budget, to name just a few considerations. You’ll also want to make sure that your marketing automation easily integrates with your CRM and any other key technologies you use.


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Marketing Automation Buyer's Checklist
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