Marketing and Neuroscience: What Drives Customers Decisions

Barbara O'Connell, Steven Walden, & Andrew Pohlmann
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Key Takeaways

Customer experience is no longer just about the “4Ps” of price, production, promotion, and place.


​Neuroscience is an emerging technology that has practical applications​ to any marketing program.  in this white paper, you will hear how neuroscience is being utilized by leading companies in their own marketing plans, which neuroscience –based techniques are most effective and how neuroscience can bring new insights to their current market research programs.

Download this white paper, based on a transcript of an AMA VirtualXchange event and learn what leading neuroscience innovators have to say about this emerging trend.

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Barbara O'Connell, Steven Walden, & Andrew Pohlmann
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