Leveling with Gen Z: Selling to the "Honest" Generation

Research Now SSI
Research Now SSI
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Key Takeaways
​​- Learn how Gen Z want to be approached via marketing channels and explore their buying behaviors. 

- ​Better understand how to message, target, and engage with this generation as the gateway to an ongoing retail relationship.

​Gen Zers (those born between 1995 and 2012), the first truly mobile-forward generation, are coming of age. As they mature, they are forming stronger brand allegiances to consumer goods and services. What does this mean for retailers who are trying to understand these new consumers and their ever-evolving purchase preferences and motivations?

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Research Now SSI
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Fred Connor
October 25, 2018

Great article - very helpful for a rural, residential University. We strive to keep our brand promise honest and make sure the digital and social experience match the campus experience.

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