Integrating Data into a Holistic View

Customer Lifecycle
Customer Lifecycle
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Key Takeaways
- How to take an inventory of available sources of information 

- How to integrate disparate data sources 

- Summary of data mining techniques 

- Four case studies based on unique objectives
Market researchers and their clients face several challenges when incorporating data from multiple sources in order to craft a usable set of action plans. Yet without first creating a plan on how best to harvest the findings from multiple data sources, action plans for the organization may end up suffering from analysis paralysis. This article will outline strategies for taking full advantage of market research initiatives from multiple sources in order to create comprehensive action plans that will have real results in real market scenarios. Case studies are included.


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Customer Lifecycle
1112 W. Boughton Road, #365 Bolingbrook, IL 60440 630.412.8989 kaferenz@customerlifecycle.us
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