How to Prepare Contact & Account for an Account-Based Marketing Strategy

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Key Takeaways
​Optimize account & contact data to support an account-based marketing strategy, including:

  • Data-driven approach to account selection
  • Understanding the importance of contact data
  • Best practices to managing contact & account data​

Among B2B communities, 2017 brought upon several new concepts, trends and technologies. But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.




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