How to Enhance the Value of Your Tracker Data

Research Now SSI
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Key Takeaways
​- How to incorporate new research techniques to better engage respondents for improved visibility into the customer experience

- Knowing when to revisit the tracker screener to ensure you are still reaching the desired population 

- Understand how integrating additional data can deliver even more value to your existing trackers

Tracker studies are unique in delivering valuable data about products, markets, consumer behaviors, and beliefs as they change over time. They also represent a significant investment of time and money! Periodically reviewing to ensure that a tracker is delivering real value to stakeholders is an essential part of any tracker plan. The choice between evolving a tracker to keep pace with a changing consumer landscape or to keep a tracker stable can be complicated. However, those decisions should be intentional and carefully considered.​



Author Bio:

Research Now SSI
5800 Tennyson Parkway, Plano, TX 75024 (214) 365 5000
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