How to Enhance the Value of Your Tracker Data

Research Now SSI
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Key Takeaways
​- How to incorporate new research techniques to better engage respondents for improved visibility into the customer experience

- Knowing when to revisit the tracker screener to ensure you are still reaching the desired population 

- Understand how integrating additional data can deliver even more value to your existing trackers
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Tracker studies are unique in delivering valuable data about products, markets, consumer behaviors, and beliefs as they change over time. They also represent a significant investment of time and money! Periodically reviewing to ensure that a tracker is delivering real value to stakeholders is an essential part of any tracker plan. The choice between evolving a tracker to keep pace with a changing consumer landscape or to keep a tracker stable can be complicated. However, those decisions should be intentional and carefully considered.​


 
 



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Research Now SSI
5800 Tennyson Parkway, Plano, TX 75024 (214) 365 5000 info@researchnow.com www.researchnow.com
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