"How Sales & Marketing Executives Can Take Advantage of the Unrealized Promise of Analytics"

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Key Takeaways
  • ​Making Sense from Nonsense with Data Governance
  • The Secret to (Finally) Making Your Analytics Project a Success
  • Balancing Governance and Empowerment in a World of Data Chaos

Modern business analytics promises to push organizations ahead of the competition. But often, that promise goes unrealized. It’s not enough to simply have an analytics strategy in place. It must be advanced, comprehensive, and supported by sound data governance policies. Only then can you uncover the insights your data contains and use them for strategic advantage. Download this eBook to get insights, ideas, and advice from 11 industry experts on topics like:
Read the eBook to explore the link between data governance and analytics, and discover why good data governance is essential to analytics success.

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