Marketing resource management (MRM) helps mid-size to enterprise businesses radically streamline their processes. Yet many are unaware of what exactly it does and how it fills gaps left by other technology solutions.
This Guide details how MRM works, detailing features such as content sharing, customization and distribution. The guide outlines the types of businesses that benefit most from it, with insights into specific verticals’ use cases. Learn about the processes it streamlines and how its features drive efficiency, freeing marketers to devote more time to measuring outcomes and thinking strategically.