Examining the Battle for Online Shoppers: Amazon vs. Walmart

Luth Research
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Key Takeaways
  • ​Learn how Walmart and Amazon used Luth Research's ZQ Intelligence™ digital tracking to uncover the visits and clicks of their customers on computers, phones and tablets.
  • Learn how digital tracking data can be analyzed to gain insightful patterns that brands and retailers can use to optimize their customers’ purchase journey.

Amazon and Walmart are the heavyweights of online retail and ecommerce grocery shopping. But how is that battle faring?

We recently pulled the curtain back on these two dominant retailers. Using ZQ Intelligence™ to precisely track visits and clicks people make on computers, phones and tablets, we've uncovered patterns based on regions, product categories, and web store design to provide better insight into optimizing your customers' purchase journey.





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Luth Research
1365 Fourth Ave, San Diego, CA 92101 info@luthresearch.com Phone: 619-234-5884
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