The Core Four: Essential Marketing Technologies

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Key Takeaways
  • ​Which enterprise applications are essential for digital marketing
  • How core technologies fit together to support the complete marketing cycle
  • Strategies for connecting essential data and content

​There are thousands of digital marketing technologies, but just four are absolutely essential.

This small collection of capabilities allows teams to support the complete marketing cycle, but you might be missing the one Forrester calls “the new heart of marketing.”


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