Drawing Attention in a Distracted World: The Success of Sponsored Content

Current average rating    
Key Takeaways
  • The advantages of different types of sponsored content, including paid consumer product reviews, celebrity endorsements, native advertising, and influencer targeting

  • A greater understanding of how consumers respond to different types of sponsored content

  • The benefits of partnership between brands and publishers in producing sponsored content

​Sponsored content has become a critical element of campaign strategies for marketers, brands, and publishers. This whitepaper provides insights into how viewers engage with sponsored content and what factors can increase the success of the content to help brands and marketers use the platforms more effectively.


Author Bio:

805 Veterans Blvd, Suite 202 Redwood city, Ca 94063 (650) 462-8000 info.us@yougov.com
Add A Comment :

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.