Digitally Tracking Hard to Reach Consumers

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Key Takeaways
  • ​Best practices for niche markets

  • Gain behavioral insights on hard-to-reach consumers
  • Learn how to reach these consumers at a low cost with high accuracy

​A common yet rarely answered question in marketing is: How do we understand and target niche audiences especially on computers and mobile devices. These specialized groups of consumers or professionals are not easily reachable through broad demographics based advertising. High cost waste and high inaccuracy are the top concerns for marketers attempting to target these audiences. While solutions vary depending on the exact audience, this whitepaper will dive into some best practices that are essential for digital insights into a hard to reach group.


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