White Papers

​AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.  Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. 

Interested in submitting a white paper?  Check out our Content Submission Guidelines.

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The four disciplines that propel teams forward … The four-stage maturation model for achieving Operational Excellence … Checklists to ensure your team is operating at maximum productivity …
Authors: Wrike Date: 1/12/2018  

How to find the right partner What to look for in a digital experience platform Identifying potential hazards … Delivering impactful digital experiences is key to driving growth and …
Authors: PerfectSense Date: 12/21/2017  

Find the visual content they need to build effective campaigns … Generate insights from interactions across multiple channels … Personalize the content for various audience segments …
Authors: PerfectSense Date: 12/21/2017  

The digital experience has evolved to require brands to have a personalized experience for users … To be successful in crafting a strong digital experience, brands have turned to …
Authors: Perfect Sense Date: 12/18/2017  

How to create a unified messaging strategy How to touch a distinct target audience at every stage of their journey How to target the right person at the right time to help your …
Authors: ActiveNetwork Date: 12/12/2017  

With this guide, you'll learn how to … Position your social media policy internally Approach ethical and compliance issues in your policy Encourage your workforce to share your …
Authors: PostBeyond Date: 12/5/2017  

The constant competition for attention has forced marketers to be more data-driven than ever … Brands need to constantly monitor and adapt their social strategies to ensure that the right …
Authors: Digimind Date: 11/29/2017  

Summarize the process used by Dr. Cadotte in developing the latest edition of the award-winning Marketplace simulation … Illustrate how a valued pedagogy can be enhanced through careful …
Authors: Marketplace Simulations Date: 11/29/2017  

Learn about the changing landscape of communication … Learn about the challenges at the core of employee advocacy … Learn about communications solutions that can solve employee engagement …
Authors: PostBeyond Date: 11/28/2017  

In this infographic you'll quickly learn … Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation … Agencies love email marketing since it …
Authors: SharpSpring Date: 11/22/2017  

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