White Papers

​AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.  Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. 

Interested in submitting a white paper?  Check out our Content Submission Guidelines.

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why the martech landscape is both consolidating and expanding … - The importance of hiring marketing operations personnel and technologists to make martech decisions …
Authors: Netline Corporation Date: 7/11/2018  

By: Marketing Insider Group Marketing Insider Group … How to transform dry presentations into engaging moments of inspiration … Whether you are the CEO of a …
Authors: Marketing Insider Group Date: 7/11/2018  

is an easier way to make change management methodologies work … We know because we did it wrong first … We didn’t truly create engagement or buy-in. We didn’t ask them what would prevent …
Authors: POPin Date: 6/28/2018  

organizations define growth and how that stacks up to how marketers define growth … - Where and how CMOs are impacting or influencing growth, and where are they not yet involved …
Authors: BPI Network Date: 6/28/2018  

 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors … CMOs and the Spark to Drive …
Authors: Research Now SSI Date: 6/6/2018  

to stay on top of multiple conversations around your brand, regardless of where they’re happening … - How advertising campaigns can be automatically optimized to help you hit your campaign …
Authors: Slack Date: 6/6/2018  

How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights … How do we uphold data privacy while …
Authors: Luth Research Date: 6/4/2018  

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