White Papers

​AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.  Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. 

Interested in submitting a white paper?  Check out our Content Submission Guidelines.

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Insights into the dining and quick service restaurant industries  Best practices honed from case studies of three successfull brands  ​Profile of frequent diners – those who eat out …
Authors: YouGov Date: 5/16/2018  

Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments Which six capabilities are key to developing …
Authors: Collibra Date: 4/12/2018  

Making Sense from Nonsense with Data Governance The Secret to (Finally) Making Your Analytics Project a Success Balancing Governance and Empowerment in a World of Data Chaos …
Authors: Collibra Date: 4/12/2018  

How to embrace marketing attribution and lay the foundation for measurement success  The different types of attribution models and what fits best for your business  How to build a …
Authors: Allie Butters Date: 4/12/2018  

Mixing passive metering of digital devices with trigger surveys at physical stores, we deliver end-to-end insights on how consumers navigate major purchases … This is a deep dive into how …
Authors: Luth Research Date: 4/9/2018  

How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 4/2/2018  

Stay on top of the buzz with this tip sheet … Discover the secret formula for turning brand awareness into brand loyalty … Know which numbers to pay attention to for a more accurate measure …
Authors: Sysomos Date: 4/2/2018  

Awareness of brand safety concerns outside of digital media … The value of responsibly sourced branded merchandise … Easy to implement solutions for protecting brand …
Authors: QCA – Quality Certification Alliance Date: 3/23/2018  

Don’t shy away from negative posts … In this eBook, we’ve assembled some our best practices in social media management and community engagement so you can put your best foot forward and …
Authors: Sysomos Date: 3/5/2018  

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