White Papers

​AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.  Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. 

Interested in submitting a white paper?  Check out our Content Submission Guidelines.

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Learn how to maximize your ROI from influencer relationships … Discover the importance of creating and maintaining meaningful influencer relationships … Find out how influencers can help …
Authors: Sysomos Date: 11/15/2018  

Find out how to prepare to purchase brand management software … The necessity of documenting and updating brand management guidelines … Brand templates make content creators more productive …
Authors: Stephanie Diamond, Emily Kolvitz Date: 11/14/2018  

% of buyers prefer not to be challenged by new ways of thinking … - Buyers rate two-thirds of B2B salespeople as being average or poor … - Most buyers prefer salespeople wait several days …
Authors: DiscoverOrg Date: 11/6/2018  

how to keep up with changing SEO strategies … - Stay ahead of the SEO game … Were your SEO strategies effective enough last year … Even if they were, those same strategies may not be so …
Authors: The Social Media Hat Date: 11/1/2018  

Marketing is a way to optimize marketing ROI and top-line growth … - Discover the right mix of tools for effective Revenue Marketing … - Revenue Marketer clearly define and document the …
Authors: CaliberMind Date: 11/1/2018  

Discover the three types of blockchain: public, private, and permissioned … Learn more about permissioned distributed ledger technologies … Blockchain's impact on traditional internet and …
Authors: NetSuite Inc Date: 10/23/2018  

out how data silos are impeding their business’ success … * Learn how to break through silos and converge data on a customer data platform (CDP … * Discover how single customer profiles based …
Authors: Kimberly de Silva Date: 10/16/2018  

Which enterprise applications are essential for digital marketing … How core technologies fit together to support the complete marketing cycle … Strategies for connecting essential data and …
Authors: Bynder Date: 10/11/2018  

how to produce high-quality CRM results by improving data quality in areas such as … Your CRM is only as good as the data in it, as data solves common pain points of marketing operations …
Authors: zoominfo Date: 10/11/2018  

Get beyond the hype and learn: do marketers really believe in the potential of AI … Benchmark your business- compare your organization's readiness against survey respondents …
Authors: Sysomos Date: 10/3/2018  

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