White Papers

​AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.  Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. 

Interested in submitting a white paper?  Check out our Content Submission Guidelines.

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Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

Learn new, innovative customer engagement technologies … Empower employees to positively connect with customers … Discover strategies for increased customer loyalty …
Authors: Twilio Date: 9/12/2018  

Gain insights from both​ the buyer’s and seller’s perspective … Details on buyer's preferences, ranging from sales rep interactions to content types … Learn how B2B marketers are tackling …
Authors: NetLine Corporation & Seismic Date: 9/11/2018  

Learn new ways to take your marketing to the next level … Explore five cutting-edge digital marketing tactics … Discover the newest lead generation strategies … If you want to give yourself a …
Authors: Thomas Date: 9/6/2018  

With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights … How do we uphold data privacy while …
Authors: Luth Research Date: 8/31/2018  

By: Harvard Business Review Analytic Services … Discover how to meet customers' high expectation … Insights into artificial​ intelligence, the internet of things, and cloud …
Authors: Harvard Business Review Analytic Services Date: 8/29/2018  

Awareness of brand safety concerns outside of digital media … The value of responsibly sourced branded merchandise … Easy to implement solutions for protecting brand …
Authors: QCA – Quality Certification Alliance Date: 8/28/2018  

to incorporate new research techniques to better engage respondents for improved visibility into the customer experience … - Knowing when to revisit the tracker screener to ensure you are …
Authors: Research Now SSI Date: 8/27/2018  

the biggest universal drivers for luxury … - Discover which components were most important to different markets around the world … - Discover the importance of the experiential factor of a …
Authors: Kadence International Date: 8/17/2018  

influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors …
Authors: Luth Research Date: 8/16/2018  

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