White Papers

​AMA's library contains a wide variety of white papers that can help guide readers to understand complex marketing strategies, solve a problem, or make a decision.  Presented by leading marketing companies and contributors these papers cover marketing topics from social media, branding, research to advertising, direct marketing and CRM. 

Interested in submitting a white paper?  Check out our Content Submission Guidelines.

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 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors …
Authors: Research Now SSI Date: 6/6/2018  

to stay on top of multiple conversations around your brand, regardless of where they’re happening … - How advertising campaigns can be automatically optimized to help you hit your campaign …
Authors: Slack Date: 6/6/2018  

How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights … How do we uphold data privacy while …
Authors: Luth Research Date: 6/4/2018  

Expenses amount for as much as 12% of the average organizations budget Employees want business travel to be comfortable and convenient Modern travel management programs can help …
Authors: TRIPACTIONS Date: 5/31/2018  

Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

your Marketing Cloud to increase productivity  - Reduce campaign turnaround timelines  - Build more personalized content  - Develop better practices and reporting around analyt ​ …
Authors: r2i Date: 5/24/2018  

Insights into the dining and quick service restaurant industries  Best practices honed from case studies of three successfull brands  ​Profile of frequent diners – those who eat out …
Authors: YouGov Date: 5/16/2018  

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