CMOs and the Spark to Drive Growth - How Do Marketing Leaders Intend to Drive the Growth Agenda?

BPI Network
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Key Takeaways
- How organizations define growth and how that stacks up to how marketers define growth

- Where and how CMOs are impacting or influencing growth, and where are they not yet involved

- The greatest partners and champions to the marketer’s growth agenda and key points of alignment
​CMOs are beginning to move past the traditional role of brand storytellers to embrace the benefits of strategy leadership to become growth drivers. Still, they have hurdles to overcome to drive strategic long-term growth, and are far less comfortable with key aspects of driving growth such as architecting the customer experience and acting as revenue science practitioners.




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