The Click-to-Call Playbook for Paid Search

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Key Takeaways
  • ​How to take advantage of AdWords and Bing ad formats for click-to-call
  • Targeting and bidding options to drive call conversions
  • Ways marketers are controlling the in-call experience to convert more callers to sales

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​Brought to you by: DialogTech

Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Use this new playbook from DialogTech to get started. 

Learn proven strategies to drive calls and revenue from paid search.

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