Brand Safety: More than digital media

QCA – Quality Certification Alliance
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Key Takeaways

  • Awareness of brand safety concerns outside of digital media

  • Risks posed by branded merchandise

  • The value of responsibly sourced branded merchandise

  • Easy to implement solutions for protecting brand reputations

Digital marketing is not the only medium that presents brand safety concerns. When viewed holistically, brand safety is about much more than content placement. It encompasses every aspect of a brand’s image. Brand reputation is exposed anywhere a company logo, name, tagline and so forth are located. Whether or not the results of exposure are positive or negative is dependent upon the awareness of risks associated with each medium and the actions taken to mitigate the associated risk. This white paper discusses some potential pitfalls and provides guidance that will help to protect and grow your brand.

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QCA – Quality Certification Alliance
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