Artificial Intelligence in Marketing

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Key Takeaways
  • ​Get beyond the hype and learn: do marketers really believe in the potential of AI?
  • Benchmark your business- compare your organization's readiness against survey respondents
  • Understand how real businesses are preparing for AI

There's been a lot of hype about the impact of artificial intelligence in marketing, but how are those on the front line of business really preparing for the AI revolution?

The Drum surveyed over 200 marketers to find out how they view AI technology, how they expect it to change their jobs, and what their organizations are doing to take advantage of the opportunities of artificial intelligence.

You can find the full results of the survey in this exclusive report, published in partnership with Sysomos and featuring expert comment from our Chief Strategy Officer, David Berkowitz.


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