The Growth Marketer's Guide to Email Metrics

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Key Takeaways
  • ‚ÄčThe pivotal metrics used by email marketers, engineers and executives
  • Industry-standard benchmarks for engagement, deliverability and performance
  • How Iterable and SparkPost's joint solution can meet your needs

‚ÄčEmail marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance.  Email marketing is an important campaign for marketers to implement, but these campaigns don't always bring the expected ROI.  In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns.



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