9 Experts Rethinking Demand Generation

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Key Takeaways
  • Identify content types that disrupt the status quo
  • Create uncertainty around unconsidered needs and show the high cost of not addressing those needs
  • Focus on situations, not personas

NetLine Corporation teamed up with Mighty Guides to publish this important resource for B2B marketers. Hear from nine top demand generation experts as they share how to identify and nurture true high-value prospects with content-based strategies. The eBook features a collection of essays based upon discussions with thought leaders, including: Tim Riesterer of Corporate Visions, Brent Adamson of CEB (Gartner), David Fortino of NetLine, and more. Learn fresh approaches to demand gen content creation and lead nurturing in this two-part eBook.

The essays show that nurturing key people in the buying group—the Mobilizers—requires new content tools, different messaging strategies, and new lead nurturing methods. They offer practical advice and actions you can take to improve your demand gen game.


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9 Experts Rethinking Demand Generation
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