5 Steps to Make Your Social Media Listening Program More Effective

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Key Takeaways
Optimize your listening efforts across these core areas:
  • Focus Your Efforts: Understand what you expect and want from listening.
  • Set Objectives: What does success and failure look to your organization?
  • Resource Planning: Keep track of who, what, when, and how.
  • Workflows: Make insights sharing with the team easy.
  • Results & Learning: Take what you learn and apply it.

​Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could use some fine-tuning.


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