30 Ways to Get Inside the Mind of Your Target Buyer

DiscoverOrg
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Key Takeaways
​- ​70% of buyers prefer not to be challenged by new ways of thinking

- Buyers rate two-thirds of B2B salespeople as being average or poor

- Most buyers prefer salespeople wait several days before following up after an initial sales call

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

DiscoverOrg partnered with sales researcher Steve W. Martin to compile this report summarizing the results of Martin’s study with 230 business decision-makers to get feedback on their perceptions of sales people & what resonates with them when being sold.


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DiscoverOrg
805 Broadway Suite 900 Vancouver, WA 98660 800.914.1220 https://discoverorg.com/
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