Research Reports

AMA has partnered with thought leaders in the industry to bring you the latest research, reports and benchmarks.

Interested in submitting research to AMA's library?  Check out our Content Submission Guidelines.​​
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By: Leapfrog Marketing Institute Leapfrog Marketing Institute … Marketers are shifting strategy, tactics and budgeting to become more customer-centric …
Authors: Leapfrog Marketing Institute Date: 5/26/2017  

The NFL generated $11.09 billion dollars in 2014 … The cost of a 30-second TV advertisement during the Super Bowl has doubled since 2002 … How will the 2016 Super Bowl compare to the past …
Authors: Statista Date: 2/22/2017  

This dossier is on the U.S. presidential election, with statistics on campaign finance, political action committees and political ad spending … To access the dossier LOG IN (right side …
Authors: Statista Date: 10/31/2016  

This dossier is an in-depth, 56 page summary of the outcomes from the 2016 Olympics in Rio … It includes a compilation of the most complete statistics emanating from the Games …
Authors: Statista Date: 10/31/2016  

The AMA is pleased to partner with Professor Markus Giesler and his MBA students from the Schulich School of Business at York University to deliver MBA Perspectives, thought leadership …
Authors: Colleen Armstrong Date: 10/18/2016  

By: Ronald Paul Hill AMA Scholarly Insights … : If poverty and deprivation in goods and services sounds like it might be a marketing problem, it is …
Authors: Ronald Paul Hill Date: 6/15/2016  

notifications result in a nearly 300% increase in retention of app users … Industry benchmark data finds 86 percent of e-mails are opened on mobile devices …
Authors: Kahuna Date: 6/13/2016  

Billion in advertising revenue will be blocked over the next 5 years … What you need to know about ad blocking technology … In this survey, Optimal.com provides findings on ad blocking …
Authors: Optimal.com Date: 5/30/2016  

This report analyses U.S. citizens' privacy issues in commercial settings … The paper provides information on context-relevant information sharing of citizens …
Authors: Pew Research  Date: 2/22/2016  

in the AMA's first Marketers’ Confidence Survey … This dynamic, interactive & fun survey, being done in conjunction with our partners at Millward Brown Vermeer, should take no more than …
Authors: American Marketing Association Date: 1/15/2016  

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