The American Marketing Association has a wide variety of resources to help our members achieve better results. You can find everything from white papers, research reports, case studies, and best practices at the AMA - including an AMA Store!
Want to learn to align your social media marketing efforts with your business outcomes? The AMA is offering a Social Media Success Metrics Special Report to help you do just that. Additionally, this report will help you justify your organization's social media efforts and investments in a time where it's critical to increase social media spending.
Need a template for an RFP? Or an ROI Calculator for your latest social media campaign? AMA members have exclusive access to our Marketer's Toolkit; take time to look through wide variety of templates, interactive tools and guides!