Market Research Essentials

Market Research Essentials provides you with a variety of tools and templates to help develop a market research project that will deliver accurate and relevant results imperative to your making the right business decisions.  These essentials include everything from a Market Research Analysis Template to a Market Research Strategy Scorecard to a Research Proposal Template. Click on any of the tools below to learn more and to access the tool.​

Interactive Tools
Focus Group Facilitator Selection Tool
In Depth Interview Guide​
Market Research Capabilities Assessment
Market Research Project Schedule
Market Research Strategy Scorecard
Participant Profile Form
Research Consensus Ranking Tool
Sample Size Calculator​

Case Analysis Report Template
Exploratory Research Plan Template
Facilitator Evaluation Template
Focus Group Report Template
Market Research Analysis Template
Market Research Decision Problem Template
Market Research Presentation Template
Market Research Problem Template
Market Research Report
Research Proposal Template ​​​​​​​​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 Need Help?

Want to customize the tools?  Feel free to delete AMA's branding and replace it with yours.  You can change the colors, fonts, formulas, whatever you like to make it work for you.  None of the documents are "protected" so you can make any changes you need. ​


 Need Content Marketing Tools?