Market Research Strategy Scorecard

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Keep track of your thoughts!  Share with your team!

Using this template, you can record your high-level objectives identifying supporting programs, initiatives, and actions, the key performance indicators and metrics, and the target framework to achieve your goals.  A great organizational tool that you can use to share the results with your team!


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

 

As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

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The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

     
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