Market Research Problem Template

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Need to create an effective research problem statement?  This template will help.

Using the decision problems, results of your exploratory research and resulting hypothesis, this template will help you craft an effective research problem statement.  The five-page document provides space for recording the decision problem, the exploratory research summary, hypotheses, and potential research problems.  It provides more background and information on creating a research problem statement.  A great template to use!

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

 

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The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

     
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