Market Research Capabilities Assessment

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What are your market research capabilities?  This assessment can answer this for you.

This self-assessment tool will audit your market research capabilities.  In the five key sections of commitment, alignment, process, execution, and training and support you will rank your market research capabilities from one to five based on best practices.  Proceeding to the results tab, you will see the score for each area based on a hundred percent.  There is also a radar diagram providing the visual representation to share with your team.   There is also a recommendations tab where each best practice is listed with high-level recommendations provided for any area which scored a 3 or less.   An excellent audit tool that should be taken now and in sixth months to show measurable improvement over time.

This tool is provided by AMA through a licensing agreement with Deman​​​​​d Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

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