Market Research Analysis Template

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What type of analysis should I use with my data?  This template guides you through the process. 

It is important to conduct the right type of analysis on your data collected.  This six-page Word document explains the different types of analysis by identifying the research problem, explaining different analysis types, and examining univariate analysis and multivariate analysis.    

The template provides a high-level general understanding of the types of analysis you can conduct.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.


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The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

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