Focus Group Report Template

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Was my focus group successful?  Here is an organizational tool to help you analyze the results of your focus group. 

This seven-page Word document helps you communicate and summarize the results of your focus group. The template is divided into the executive summary, introduction, methodology and participant profile, demographics, discussion results, conclusions, recommendations, and appendices.   You can now effective convey the results and recommendations of the focus group.

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​​

The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

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