Focus Group Facilitator Selection Tool

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A successful focus group depends on the facilitator.

One key success to your focus group is to have the right facilitator.  This tool compares three facilitators by using the categories of personality, experience, and expertise.  There are a total of 126 areas to rate the facilitators, but you may add or remove criteria according to your needs.  Using a score of 1 to 3, the total is tabulated with the results found in the scorecard tab.  There is even a fit diamond to visualize the results. 

Now you have the data to find the ideal facilitator to make your focus group a success!


This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use an​d Privacy Policy​.

 

As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.​


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The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

     
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