Exploratory Research Plan Template

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If you are not sure how to organize your exploratory research plan, here is the document to use.
This nine-step page document helps you create your exploratory research plan using the best research design, data collection method, and selection of subjects for your upcoming marketing initiative.  It is organized by the overview of the project, literature review, research design, hypothesis, timetable, budget, and references.   

A great organizational tool to help you expedite your exploratory research plan.
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This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

 

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The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

     
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