Case Analysis Report Template

<iframe width="640" height="360" src="//;showinfo=0" frameborder="0" allowfullscreen></iframe>
Need an organizational document to record detailed information?  Here is an easy one-step template to use.

This Excel template provides a chart for the case description, date, observation, insights, interpretation, and the level of support for the hypotheses from low to high.  There is a research question tab that lets you record the name of the project, name of the project manager, report date, and research dates.  It also includes a place to summarize the research question or problem, the hypotheses being tested, and the case analyses planned.  All your information is now organized in one document!

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.


As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.