Gamification: Technology Overview

Demand Metric
Marketer's Toolkit
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Key Takeaways
  • Gamification vendor landscape
  • How gamification has evolved
  • Setting gamification goals

Marketing Problem: A new, younger generation is now entering the workforce, bringing with them different mindsets and technologies than their baby boomer predecessors. An integral part of millennials and generation z's life consists of video games, social media and interactive media.  Engaging this new generation and generations to follow is a serious challenge for businesses.

Marketing Solution: Gamification is an approach that creates an environment of real-time feedback, benefits and rewards to which the digital generations have become accustomed.

Quite simply, gamification incorporates game-design mechanisms into non-game applications and environments to make them more engaging while adding a dimension of fun and competition. More specifically, companies gamify applications, websites or communities to better engage customers, employees or both.

The insights and analysis presented in this vendor landscape provide marketers with an overview of gamification platforms and tools that enable modern marketing organizations (MMOs) to make effective purchasing decisions about gamification solutions that best fit their broader customer engagement strategy.

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